The Situation
Lumina had revolutionary AI technology. But when you visited their social profiles, you'd never know it. Zero personality. No engagement. Complete invisibility.
Strategy Development
We identified three core issues:
- Content without narrative — Features without feelings
- Channel confusion — Same content everywhere, optimized nowhere
- Absence of voice — Corporate blandness masquerading as professionalism
The Pivot
Our strategy centered on a single question: What would make someone genuinely interested?
The answer: Stories of transformation.
Execution
We implemented a content framework built around:
The 70-20-10 Rule
- 70% value-add content (educational, helpful, relevant)
- 20% brand storytelling (behind-the-scenes, company culture)
- 10% bold perspectives (hot takes, industry commentary)
Platform Optimization
Each platform received tailored content: - LinkedIn: Thought leadership articles and company updates - Instagram: Visual storytelling and team features - X: Real-time engagement and industry conversations - YouTube: Deep-dive technical content
Community Building
We established daily engagement rituals, response frameworks, and community spotlight features.
Results
After six months:
- Follower growth: +4,200%
- Engagement rate: 8.7% (industry average: 0.5%)
- Website traffic from social: +890%
- Qualified leads generated: 47 (directly attributed)
The numbers matter. But the real victory was watching Lumina become a name people actually talked about.