The Challenge
Aether Collective approached us with a clear problem: their visual identity didn't reflect the depth of their work. They were known for exceptional creative output, yet their brand felt disconnected from their actual capabilities.
Our Approach
We began with intensive brand discovery sessions, exploring not just what Aether does, but why they do it. The core insight emerged: Aether doesn't just create—they transcend.
This became the foundation for everything that followed.
Visual Direction
We developed a visual system centered on:
- Typographic precision — Using SF Compact Display for its balance of warmth and authority
- Negative space — Allowing the work to breathe, to speak for itself
- A single accent color — An amber that suggests both innovation and timelessness
Implementation
The new identity manifested across:
- Brand guidelines — A comprehensive system document
- Digital presence — Website and social templates
- Physical touchpoints — Business cards, letterhead, environmental design
- Motion identity — Subtle animations that bring the brand to life
The Result
Post-launch surveys showed a 340% increase in brand recall among target audiences. More importantly, the Aether team reported that the new identity felt like them—for the first time.
"They didn't just design a logo. They articulated who we've always been." — Founder, Aether Collective